first spring.

fashion house PRADA has collaborated with an amazing chinese artist, yang fudong, to create an innovative, visually stunning short film, which both effortlessly and brilliantly showcases prada's latest collection. set in shanghai, the short plays off the chinese belief that "the whole year's work depends on a good start in spring." i'm extremely excited to see how far the design house goes with this new visual marketing campaign. watch 'first spring' below...

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